Electronics Market in Turkey
Turkey has a relatively strong and growing electronics market, with a wide range of products available to consumers. The country has a large population, with over 83 million people, which makes it an attractive market for electronics manufacturers and retailers.
Some of the most popular electronics products in Turkey include smartphones, laptops, tablets, TVs, and home appliances such as refrigerators and washing machines. Many global brands such as Samsung, LG, Apple, and Huawei are available in Turkey, as well as local brands such as Vestel and Beko.
In terms of retail channels, electronics products are sold through a variety of outlets, including online marketplaces, electronics stores, department stores, and hypermarkets. Some of the leading electronics retailers in Turkey include Teknosa, MediaMarkt, and Vatan Computer.
The Turkish government has also implemented policies to encourage the growth of the electronics industry, such as tax incentives for manufacturers and investment in research and development. This has helped to create a strong domestic electronics industry, with companies such as Vestel and Arçelik (the parent company of Beko) manufacturing a range of electronics products in Turkey.
Overall, the electronics market in Turkey is expected to continue growing in the coming years, driven by factors such as increasing consumer demand, rising disposable incomes, and government support for the industry.
Turkey has several electronics malls where consumers can find a wide range of electronics products from various brands. Some of the popular electronics malls in Turkey include:
Teknosa - Teknosa is a leading electronics retailer in Turkey with more than 250 stores across the country. They offer a wide range of products, including smartphones, laptops, TVs, home appliances, and gaming consoles.
MediaMarkt - MediaMarkt is a popular electronics retailer with over 80 stores in Turkey. They offer a range of electronics products, including smartphones, laptops, TVs, and home appliances.
İstanbul Cevahir - İstanbul Cevahir is one of the largest shopping malls in Europe and has a dedicated electronics section called "TeknoSA Cevahir." The electronics section spans over 10,000 square meters and offers a wide range of electronics products from various brands.
Metrocity - Metrocity is another popular shopping mall in Istanbul that has a dedicated electronics section. The electronics section includes stores such as Teknosa, MediaMarkt, and Apple.
Kanyon - Kanyon is a high-end shopping mall in Istanbul that has a dedicated electronics section. The electronics section includes stores such as Teknosa and Apple, and offers a range of high-end electronics products.
These electronics malls in Turkey provide consumers with a one-stop-shop for all their electronics needs, with a wide range of products available from various brands.